Year 11 Learning

Year 11 consists of completing Component 2 coursework, which is based around students own business ideas to a brief set by the examination board, followed by their finance and promotion examination.

Term	Learning Cycle	Key Concepts
Autumn 1	Planning and presenting a micro-enterprise idea (PSA completion)	All previously taught content from the learning cycle used to support completion of PSA.
Autumn 2	Planning and presenting a micro-enterprise idea (PSA completion)	All previously taught content from the learning cycle used to support completion of PSA.
Spring 1	Marketing activities	Target markets and market segmentation (demographics, geographic, psychographic, behavioural) Business to Business, Business to Consumer, Niche, Mass 4 Ps (Product price, place, promotion) Multichannel marketing, above the line promotion, below the line promotion Factors influencing the choice of marketing methods
Spring 1	Financial documents and statements	Financial documents and payment methods
Spring 2	Financial documents and statements	Financial statement Profitability and liquidity
Spring 2	Financial planning and forecasting	Budgeting Cash flow Cash flow improvements Break even point and break even analysis Sources of business finance
Summer 1	Component 3 — Marketing and finance for enterprise	All previously taught content from the learning cycle (Autumn and spring ) used to support Component 3 Examination

This is what students will know by the end of each term:

End Points — Component 2

End Points — Component 3

M	T	W	T	F	WE
					1
3	4	5	6	7	8
10	11	12	13	14	15
17	18	19	20	21	22
24	25	26	27	28	29
31

Year 11 Learning

Business & Enterprise

March 2025